Revenue Leak Alert — Free Diagnostic Tool

17 Hidden Revenue Leaks

Bleeding Your DTC Sales Dry Right Now — Plug Them & Copy the Exact Fixes That Turned a -9% Disaster Into a +190% Revenue Explosion.

Your site loads over 3 seconds—30%+ of mobile visitors bounce before seeing anything. Your checkout has invisible friction costing you ₦12M+ monthly. Your analytics are broken and you don't even know it.

This free checklist exposes the 17 structural leaks silently destroying your DTC revenue—and gives you the exact fixes we used to rebuild a brand from -9% decline to +189% growth in 6 months.

+189%
Revenue growth achieved
+241%
Conversion increase YoY
6 mo
Time to transformation
₦15M+
Avg. monthly leak found
Preview — 5 of 17 Leaks Inside
01
Site Speed Leak — loads over 3s = 30%+ mobile bounce rate
₦4–8M/mo
04
Checkout Friction Leak — 7+ form fields killing first-time buyers
₦12–18M/mo
07
Recovery Blindspot — zero WhatsApp/email abandonment flows
₦3–6M/mo
11
Retention Invisibility — loyalty program hidden at checkout
₦6–10M/mo
15
Analytics Blindness — GA4 misconfigured, 40% data missing
₦5M+ lost
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17-Leak Checklist

Plus the Lost Revenue Calculator that shows you exactly how much each leak is costing your brand every month.

What's Included
✓ All 17 revenue leaks with descriptions & cost estimates
✓ Lost Revenue Calculator (plug in your numbers)
✓ Quick-fix guide for the top 5 highest-impact leaks
✓ Checklist PDF — print or use digitally
✓ Case study snapshot: Bottles & Glasses +189% results

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All 17 Leaks
Exposed.
Every Fix
Included.

Every leak in this checklist was identified and fixed in a real DTC brand doing ₦100M+/month. These aren't hypothetical best practices — they're documented structural failures that cost the average scaling FMCG brand ₦15–25M monthly in preventable revenue loss.

01
Site Speed Over 3 Seconds
Every second of delay costs 7% in conversions. A 3-second mobile load hemorrhages 30%+ of visitors before they see a single product.
₦4–8M/month
02
Hero Section That Confuses
If visitors can't immediately understand what you sell and why they should care, they bounce. Most DTC heroes fail this 5-second test completely.
₦3–7M/month
03
Unoptimized Product Images
Heavy images are the #1 hidden speed killer. Eating 2–4 seconds of load time per page while you're paying for every visitor to arrive.
₦2–4M/month
04
Checkout Friction Overload
8+ form fields. Forced account creation. Limited payment options. Each friction point costs 5–10% of conversions. Most checkouts have 4+ unnecessary barriers.
₦12–18M/month
05
Broken Product Discovery
Hidden search bars, confusing categories, buried bestsellers. Customers can't find what they want so they leave — to a competitor with better navigation.
₦2–5M/month
06
No WhatsApp in Purchase Flow
WhatsApp positioned as passive support instead of active conversion mechanism. Hesitant buyers need real-time reassurance. Without it, they disappear.
₦2–4M/month
07
Zero Abandonment Recovery
No cart recovery emails. No checkout recovery SMS. No WhatsApp follow-up. 68% of shoppers abandon—and you have zero automation catching them.
₦3–6M/month
08
Late Data Capture
Collecting email only at checkout means 70%+ of abandoners escape before you can re-engage. Capture earlier and recovery rates triple.
₦2–5M/month
09
Invisible Loyalty Program
Loyalty program buried in footer or account pages. Not visible at checkout where it would actually reinforce the repeat purchase decision.
₦6–10M/month
10
Dead-End 404 Pages
Error pages with no recovery path — no search, no recommendations, no WhatsApp link. Every 404 is a hard exit. Most stores serve dozens daily.
₦500K–2M/month
11
Missing Trust Signals
No security badges at checkout. Reviews not visible at decision points. Social proof appears after the buy button — where it's too late to matter.
₦3–6M/month
12
Poor Mobile Experience
Desktop-first design on a mobile-first audience. Buttons too small. Text too dense. Navigation breaks on smaller screens. 70%+ of your traffic is mobile.
₦5–10M/month
13
No Post-Purchase Journey
After "thanks for your order" — total silence. No onboarding. No cross-sell sequence. No review request. The most valuable moment for retention is completely wasted.
₦4–8M/month
14
Delivery Friction at Checkout
Unclear delivery costs, confusing local delivery logic, uncertain fulfilment timelines. Purchase hesitation spikes when delivery feels uncertain or complicated.
₦2–4M/month
15
Broken GA4 Configuration
Improper eCommerce event tracking. Missing conversion paths. No UTM attribution. You're making multi-million naira decisions with 40% of your data missing or wrong.
₦5M+ lost decisions
16
No Heatmap Intelligence
Designing by assumption instead of behavior. Without heatmaps you don't know where users click, scroll, or drop off — so you can't fix what's actually broken.
Compounding loss
17
Broken Channel Attribution
No UTM framework means you can't tell which channels actually drive revenue vs. just traffic. You're scaling what looks good, not what actually converts.
₦3–8M/month wasted
🧮
Lost Revenue Calculator
Input your traffic, conversion rate, and average order value to see exactly how much each leak is costing you per month. Included free with the checklist.
⚡
Top 5 Quick-Fix Guide
The 5 highest-impact leaks with step-by-step implementation instructions your team can start fixing this week — no agency required.
📊
Bottles & Glasses Case Snapshot
A condensed breakdown of how we identified and fixed 17 leaks in a real ₦100M+ DTC brand — resulting in +189% revenue growth in 6 months.
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